Many women like quick and easy beauty routines that allow them to leave home feeling glamorous, confident, beautiful or all of the above.
But once out of the house, it can difficult to find the time to touch up or switch to a look fit for a night out — not to mention the fact that carrying around all the essentials can be burdensome.
“Whether we’re in the back of an Uber or on a plane or a train, we’ve got to get ready really quickly,” said Westport business owner Gail Sagel.
With this in mind, the owner and CEO of Faces Beautiful by Gail Sagel created Face in a Case, a clutch-sized wallet and makeup case featuring two makeup palette options containing all the essentials — blush, bronzer, six eyeshadows, lip gloss, two brushes and mascara.
Sagel said each palette, which features magnetic products that stay in place within the compartment of the accessory, is meant to work for every woman and in different combinations.
“I thought the best thing I could do was make it really easy to figure out what works together,” Sagel said. “It’s hard to choose the wrong color (combination).”
For makeup novices, Face in a Case also comes with a how-to guide for three eyeshadow techniques and explains what items the palette contains. The makeup can also be removed and the compartment used to store other items, like a cellphone.
The wallet side offers slots for several credit cards and a pocket for cash. The clutch is offered in three colors — black, champagne gold and wild leopard. It costs $68. The palettes are an additional $30 each.
Sagel said she came up with the idea for Face in a Case, for which she has a patent, after talking to her customers about their needs. “I just listened to my clients,” she said. “They want simple. My mantra for Faces Beautiful is ‘Beauty for the busy.’ We all want to be beautiful but we don’t want to spend all day to get there.”
Sagel joined the cosmetics industry roughly 20 years ago, after a decade on Wall Street as an energy derivatives broker and trader. Despite being unhappy in her job, it wasn’t until she got hit by a car while riding her bicycle that Sagel decided to move into a career she could be happy in.
“I said to myself, ‘If this wasn’t a wake-up call I didn’t know what was,” she said.
She started out doing freelancing as a makeup artist but was offered jobs in New York City that she declined because her children were small at the time. So in 2000, Sagel opened her Faces Beautiful business, which she moved to her present location at 208 Post Road W. five years ago.
Although she began selling other brands, she now only sells her own products, including Face in a Case, which she launched in February. More information on the product can be found at facesbeautiful.com.
Sagel and her product will soon be featured on Fox’s Good Day New York program and on May 12 she will be at Theory on Main Street in Westport to share her makeup tips and offer free makeovers to the first 12 people to sign up. That event will take place from 1:30 to 5:30 p.m. The product will also be available through Amazon beginning May 12.
“I’m really trying to inspire and encourage women to keep trying new things,” Sagel said. “If you didn’t get the look you wanted the first time, go wash your face and try again or there’s always tomorrow.”